UNFAIRNESS OF FAIRNESS CREAM

I thank my friend Sabnam Thapa. She gave me idea to write about it. Her presentation about this topic helped me to  elaborate more and  I have also used pictures which she has used. 

We are using fairness cream why? 

One of the reasons is we want to be white. Look at the picture. How advertisement plays role in the name of being white skin. Is it possible. Never. So why we are spending our money on buying such useless products.

Such Fairness Cream Contains bleaching agents, skin lightening steroids, Hydroquinone, kojic acid etc. 

We believe that fairness cream can bring changes on us. In our society people with fair skin are viewed as a sign of sophistication, purity, and cleanliness. Not only that much if we see history form early as 770-476 BC poems are being written praising women's fairness. Medicines for white skins are made by Chinese doctors,  Hindu Rishis. White skin has played the role of class in western countries. White people and black ones. 

If we see in our Asia Fairness is regarded as benchmark for beauty. $18 billion is used in Fairness creams. What do marketers do they have targeted our market best for selling their products. As I searched in Internet and found out that fairness cream was first introduced in 1960s. Fair and Lovely was introduced in 1976.

 Look how we are being fool!!!!!!!!!!!!!!!!!!!

Analysing the use of fairness cream statical data searched on internet showed that Fairness has taken the market of US $ 13 billion. Among that 71% of the skin care market in China. The Skin-Lightening cream market alone is worth US$432 in India. 4 out of 10 people in Hong Kong, Malaysia, Philippines, South Korea and Taiwan use fairness cream

Production of such kind of product is increasing why because we think that "Fair is beautiful" as well as fair skin is seen as power. But in reality nothing is true so lets say no to Fairness creams. We are beautiful by nature and powerful also.